National Parks

Multiple educational campaigns for visitors of the UK’s National Parks.

Love your Litter - Silver DRUM Award Finalist 2021

SKILLS: Art Direction | Graphic Design | Motion Graphics | Editing | Sound Design

Love Your Litter

Brief

Create a TV advert with a supporting digital campaign to encourage vistors of the parks to respect the environment and to leave no litter trace.

The solution consisted of 2 x adverts, 1 x social edit + 2 sets of paid marketing assets for A/B testing.

In 2021 the campaign had delivered 435,063 impressions of the 1.163,050 booked.

The CTR has improved to 0.64%. This is way above the 0.2-0.3% benchmark, which suggests the ads are having a strong impact and are targeting the right audience.

Lake District Be Kind

Create an engaging digital campaign targeting vistors of the Lake District, encouraging them to plan ahead. Also briefed with the challenge of creating a radio advert to be aired locally to sit alongside the video campaign.